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Web Survey Bibliography

Title GPRS m-telephone interviewing - a survey method for the future?
Year 2003
Access date 08.10.2004
Full text doc (88k)
Abstract The popularity of mobile phones is well known and more importantly for the market research industry, the segment ”mobil only” is growing. Among the younger generation (teen-agers and young adults), the majority can only be reach by a mobile phone. From the point of view of a market research company, this development must be taken seriously. Non-voice communication such as SMS has been growing rapidly and even though mobile Internet, wap-services etc has not been a success in Europe, there are also signs of increased demand for such services. However, for mobile Internet services we are still in the infancy stage. For the market research community, this development will have implications. In this project MCASI (mobile computer-assisted self-interviewing) is tested. The purpose is to build knowledge in an area of importance for the market research industry in the near future.
Access/Direct link Homepage - Tjostheim (full text)
Year of publication2003
Bibliographic typeReports, seminars
Print

Web survey bibliography - Reports, seminars (231)

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